Get Loose.
Free yourself from expectations. And dance outside the lines. Big jeans, for big moves — for everyone.
“Get loose,” stars GRAMMY®-nominated global pop star Troye Sivan and the dance group CDK Company, with direction and choreography by Sergio Reis. Set to Thundercat’s viral hit “Funny Thing,” the film, shot by Dan Martensen, reunites Sivan and Reis and features original choreography showcasing dancers in baggy and loose fit denim, inspiring free movement and personal style.
Get Loose generated over 112 million views across platforms and secured 54 high-impact media placements, including features in GQ, Dazed, Esquire, and Rolling Stone. The campaign video drove immediate engagement, amassing 100K likes within the first three hours and reaching 2M views in under 24 hours.
+ Best Social Campaign Webby Awards 2025