Concept + Art Direction + Graphic Design
Running is the soul of Nike, but it needed to grow with its young female runners. With the launch of the 'ultimately comfortable' Vomero 18, we had an opportunity to get in the path of young female runners.
Using people that she already knew from her feed, we concepted and created the running content series Comfort Zones where the shoes are comfortable but the questions aren’t. To support Comfort Zones we produced a digital look book that positioned the Vomero 18 as the essential foundation of every running fit. And launched a Strava challenge to encourage people to break out of their own comfort zones.