Laura Kim
+ About 
Gap Fall 24 Art Direction
Get Loose.
Free yourself from expectations. And dance outside the lines. Big jeans, for big moves — for everyone. 

“Get loose,” stars GRAMMY®-nominated global pop star Troye Sivan and the dance group CDK Company, with direction and choreography by Sergio Reis. Set to Thundercat’s viral hit “Funny Thing,” the film, shot by Dan Martensen, reunites Sivan and Reis and features original choreography showcasing dancers in baggy and loose fit denim, inspiring free movement and personal style.

Get Loose generated over 112 million views across platforms and secured 54 high-impact media placements, including features in GQ, Dazed, Esquire, and Rolling Stone. The campaign video drove immediate engagement, amassing 100K likes within the first three hours and reaching 2M views in under 24 hours.

+  Best Social Campaign Webby Awards 2025

Nike Vomero 18
Concept + Art Direction + Graphic Design


Running is the soul of Nike, but it needed to grow with its young female runners. With the launch of the 'ultimately comfortable'  Vomero 18, we had an opportunity to get in the path of young female runners. 

Using people that she already knew from her feed, we concepted and created the running content series Comfort Zones where the shoes are comfortable but the questions aren’t. To support Comfort Zones we produced a digital look book that positioned the Vomero 18 as the essential foundation of every running fit. And launched a Strava challenge to encourage people to break out of their own comfort zones. 

Oh, What Fun!
Nordstrom Holiday 25
Art Direction


Comedian Atsuko Okatsuka, designer Recho Omondi, and actor Caleb Hearon join Kyle MacLachlan to remind us that every type of gifter — the early, the last minute, even the self-gifter — brings their own unique spark to the season.

Together, they capture the real magic of the holidays: connection, comedy, and the joy of giving in your own way.
Fragments: Visible Gallery
Experiential Design + Graphic Design

Graphics + events design for gallery opening nights at the Invisible Dynamics studio in Los Angeles.
Banana Republic Holiday 24
Art Direction
Home for the Holidays.
A Classic holiday tradition of coming home. Set in San Francisco, an homage to Banana Replublic's Home. Through the lens of director Gia Coppola.
Centering the brand’s seasonal hero pieces, the campaign was warmly received in industry press — with AdAge citing it among the best “creative campaigns to know about today”; while The Daily dubbed it a “chic” celebration of “festive attire” shot “throughout San Francisco.”



Mejuri Fall 24
Creative

Banana Republic Fall 24
Art Direction

The Classics
What makes a classic? Enduring appeal, effortless style and a quality that lasts. Current style, future heirlooms. Reimagining the fall wardrobe in unexpected fabrics and fresh silhouettes.
Odessa, TX
Production Desgin + Art Direction


A Ukrainian grandmother suffering from dementia is transported back to moments in her life in the Soviet Union. 

+ NFFTY Official Jury Selection
+ NFFTY Winner of Best Editing
Splinter
Production Design + Set Design

All eyes are on Margot Delaney, a booming model fixated on emulating perfection at her runway debut, crumbling under the fashion industry's demands, while facing the reality of her distorted self-image.

+ Winner of Indie House Film Festival for Best Short
+ Finalist for Red Movie Awards for Best Production Design