Get Loose.
Free yourself from expectations. And dance outside the lines. Big jeans, for big moves — for everyone.
“Get loose,” stars GRAMMY®-nominated global pop star Troye Sivan and the dance group CDK Company, with direction and choreography by Sergio Reis. Set to Thundercat’s viral hit “Funny Thing,” the film, shot by Dan Martensen, reunites Sivan and Reis and features original choreography showcasing dancers in baggy and loose fit denim, inspiring free movement and personal style.
Get Loose generated over 112 million views across platforms and secured 54 high-impact media placements, including features in GQ, Dazed, Esquire, and Rolling Stone. The campaign video drove immediate engagement, amassing 100K likes within the first three hours and reaching 2M views in under 24 hours.
+ Best Social Campaign Webby Awards 2025
Concept + Art Direction + Graphic Design
Running is the soul of Nike, but it needed to grow with its young female runners. With the launch of the 'ultimately comfortable' Vomero 18, we had an opportunity to get in the path of young female runners.
Using people that she already knew from her feed, we concepted and created the running content series Comfort Zones where the shoes are comfortable but the questions aren’t. To support Comfort Zones we produced a digital look book that positioned the Vomero 18 as the essential foundation of every running fit. And launched a Strava challenge to encourage people to break out of their own comfort zones.
Experiential Design + Graphic Design
Graphics + events design for gallery opening nights at the Invisible Dynamics studio in Los Angeles.
Concept + Art Direction
Home for the Holidays.
A Classic holiday tradition of coming home. Set in San Francisco, an homage to Banana Replublic's Home. Through the lens of director Gia Coppola.
Centering the brand’s seasonal hero pieces, the campaign was warmly received in industry press — with AdAge citing it among the best “creative campaigns to know about today”; while The Daily dubbed it a “chic” celebration of “festive attire” shot “throughout San Francisco.”
Art Direction
The Classics
What makes a classic? Enduring appeal, effortless style and a quality that lasts. Current style, future heirlooms. Reimagining the fall wardrobe in unexpected fabrics and fresh silhouettes.
Production Desgin + Artistic Direction
A Ukrainian grandmother suffering from dementia is transported back to moments in her life in the Soviet Union.
+ NFFTY Official Jury Selection
+ NFFTY Winner of Best Editing
Production Design + Set Design
All eyes are on Margot Delaney, a booming model fixated on emulating perfection at her runway debut, crumbling under the fashion industry's demands, while facing the reality of her distorted self-image.
+ Winner of Indie House Film Festival for Best Short
+ Finalist for Red Movie Awards for Best Production Design